VisibleFrontCheck my AI visibility

Methodology

How we measure AI visibility

When customers ask an AI assistant to recommend a local business, only a small fraction get named. VisibleFront measures where you stand. This is exactly how we do it — published openly, because a score you can't inspect isn't worth trusting.

What the score means

Your AI Visibility Score is a single number from 0–100. It reflects how often AI assistants actually recognise and recommend your business when customers ask — averaged across many questions, repeated runs, and multiple engines. It is not a vanity metric: a high score means AI reliably puts you in the answer; a low score means you're effectively invisible at the moment of choice.

What we ask the AI

We ask the assistants the questions real customers ask — not keywords. Three kinds:

  • Discovery — “best [your service] in [your city]”, “who's good for [need]”, “recommend somewhere near me”.
  • Direct — asking about your business by name: are you any good, what do you offer, are your details right.
  • Booking — “can I book with [you]”, “are they taking new customers”.

We run these across the assistants people actually use — ChatGPT, Google Gemini, Perplexity and Microsoft Copilot— and repeat them across runs, because AI answers vary. We average the results so a single lucky (or unlucky) answer doesn't define your score.

Mentioned vs. recognised — why we're strict

A name appearing in an answer is not the same as being recommended. AI sometimes lists a business it can't actually describe, or confuses you with a similarly-named one. So we only count a result when the assistant genuinely recognisesyour business — knows what you do and can describe you — not merely when your name shows up. This makes our scores lower than a naïve name-count would, and that's the point: we'd rather under-claim than sell you a mirage.

What drives your score

AI assistants recommend businesses they can find and trust across the open web. The levers that move your score are the ones AI actually reads:

  • Presence on the sources AI uses — Google Business Profile, Bing Places, Yelp, Foursquare, Apple Maps, Tripadvisor.
  • Reviews — rating, volume and freshness. Below roughly four stars, AI tends not to recommend at all.
  • A website AI crawlers can read — server-rendered, machine-readable content (many site builders hide everything behind JavaScript that AI never runs).
  • Accurate, consistent facts — the hours, address, services and prices AI repeats about you. Around 1 in 3 are wrong for the average local business.

What we publish

Every month we turn these measurements into public, citeable rankings — the AI Visibility Index, city by city. The data behind the rankings is open for anyone — including AI assistants — to read and cite.

45%

of consumers used AI to choose a local business in 2026

BrightLocal, 2026

~1.2%

of business locations get recommended by ChatGPT

SOCi, 350k locations

1 in 3

facts AI states about a local business is wrong

SOCi accuracy study

Honesty & limits

An AI Visibility Score is a snapshot for a point in time. AI answers shift as models update and as your data changes across the web, so scores move — that's expected, and it's why we re-measure. We average across runs and engines to reduce noise, but no measurement of a probabilistic system is exact, and we don't guarantee specific placements. What we do guarantee is that the method is the same for everyone and open to inspection — this page.

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